It's that time of year that everyone tries to get in on the wedding crazies. Are you a traditional bride? A hip bride? A GLBT bride? An Urban bride? A rural bride? Don't worry, there's a show for you and yours! Whether you just got engaged, or your wedding is coming up in a matter of weeks, there's a bridal show out there with your name on it. And why not? They can be really fun to attend, full of information and wonderful gifts and prizes.
These shows can be really big business for the organizers. Some venues host show-cases in which they feature some of their most trusted vendors, while other shows are put on by big wedding companies that are looking to engage brides, grooms and vendors from all over the place.
As a vendor, it can be hard (and expensive) to decide which shows to attend and which ones to skip. Of course, we want to be part of any show that would a good fit for our brides and their wedding aesthetic. But it can be really tricky to figure out which ones are worth the sizeable time and financial commitment. Unlike some other wedding companies, we cake designers usually have to give away samples of our goods. I mean, how else could you get people really interested in your cake? That means money. In addition to that, the vendors often have to pay to participate in the show, provide a bonus raffle gift and sometimes even a treat for the show's gift bag.
Even though they can be expensive, these shows are actually a lot of fun for me. I love meeting happy, excited brides, and I love talking cake with just about anyone. There's nothing like meeting with people face to face to get excited about what you do. This month, we have already attended one or two shows, and we are currently gearing up to be part of the Philadelphia Flower Show's "Wedding Wednesday" showcase in a few days. I hope that these events help to spread our word of mouth, and get more people into the shop. Plus, as a bonus, I intend to wander around the flower show during the down time and plan dream weddings for my younger brother and sister. Just kidding, Katie, I promise I'm not planning your wedding. Jamie, I might plan yours, though!